About
2) I have had the privilege of working under many prestigious fashion houses and designers, including Hakoba, Anita, Manish Malhotra, and Krishna Mehta.
3) My experience extends to working as a designer for numerous serials, movies, and with celebrities such as Malaika Arora, Ayesha Jhulka, Rakul Preet, and more.
4) I have successfully managed my own retail business under my label "Jyotikka" for more than 13 years. During this time, I have become an expert in creating a wide range of garments, including Indian, traditional, and Western styles.
5) I have also shared my knowledge and expertise as a faculty member at various prestigious fashion institutes.
6) My specializations include a keen eye for detailing and a knack for creating a variety of designs.
Philosophy
A deep appreciation for sophistication lies at the heart of Jyotikka's design philosophy. She believes that true style embodies a sense of grace and refinement that stands the test of time. She draws inspiration from art, architecture, and each of her pieces tells us a story of creativity born out of her painstaking effort.
Brand identity
Known for her meticulous attention to detail and uncompromising dedication to quality, Jyotikka ensures that each garment bearing her name is a masterpiece of craftsmanship. From the initial sketch to the final stitch, every step of the design process is executed with precision and care, resulting in garments that exude beauty and refinement.
Collections
Jyotikka's collections embody a harmonious blend of sophistication and contemporary flair. From gorgeously designed and impeccably tailored Lehengas, elegant Western outfits totrendy Kurtis, each piece is thoughtfully designed to distinguish the modern woman's wardrobe with elegance and feminine grace.
Clientele
Jyotikka's clientele includes discerning women who appreciate the finer things in life and look for grace and genteel refinement in every aspect of their lives. Her clientele ranges from celebrities to fashion-conscious homemakers, as they appreciate the craftsmanship behind each creation.
Specialized Services
In addition to her ready-to-wear collections, Jyotikka offers specialized services tailored to her clients’ unique tastes and preferences. From custom-tailored suits and trendy gowns to bridal attire, Jyotikka brings each customer’s vision to life by working closely with each of them revealing her meticulous attention to detail.
Experience the Elegance
Step into the world of Jyotikka and experience the timeless elegance and sophistication that define her designs. Whether you are searching for the perfect fashion-statement piece to enrich your wardrobe or a memorable creation for a special occasion, Jyotikka invites you to discover the artistry, craftsmanship, and elegance that sets her apart in the world of fashion
Awards & Achievements
My Vision
I have a vision of taking my brand to the next level while promoting Made in India products worldwide. I want to establish a brand where comfort and classiness go hand in hand. I aim to promote extensive hand and machine embroidery, so that more Indian artisans from various parts of the country, belonging to this field, can be employed, and their work and craft can be greatly promoted through this platform. My passion for fashion, fabrics, and embroidery should pave the way for next-level designs that are affordable and wearable for all, regardless of age, gender, or social status. I aspire to see my label at the Paris Fashion Week.
As a fashion designer in India, my vision goes beyond conventional boundaries, aiming to weave together tradition and modernity, sustainability and style, creating a vibrant and inclusive fashion landscape.
I am privileged to be a part of India’s rich cultural heritage. Whether it is the intricate embroidery of Lucknow, the vibrant textiles of Gujarat, or the elegant weaves of Banaras, each of my creations will tell a story exemplifying my deep connection with my roots.
Innovation is at the heart of my vision. I strive to experiment with new materials and techniques. From sustainable fabrics to avant-garde designs, I am eager to challenge conventions and offer fresh perspectives, keeping pace with the ever-evolving global fashion landscape.
I look at India’s fashion industry as a catalyst for social change. I dream of empowering women through fashion; I would like homemakers and corporate CEOs to be equally conscious of power dressing.
My love for Indian culture not with standing, my vision extends beyond borders. I aspire to showcase Indian fashion on the global stage, fostering cross-cultural exchange and appreciation.
As a fashion designer in India, my vision is not limited to creating beautiful garments but also about making a positive impact on society. By celebrating diversity, embracing innovation, promoting sustainability, empowering women, and reaching out globally, I believe every fashion designer can redefine the role of fashion in shaping a brighter future for generations to come. Together, let us weave a tapestry of style, culture, and conscience that reflects the true spirit of India.